The moment we mention pottery industry in Fez, the Art de Poterie Ach Company automatically jumps to our minds, owened and operated by Idriss Fenassi, who has been producing Moroccan handmade pottery for many years using an amalgam of ancestral techniques and knowledge with a modern touch. Thanks to the environement he has born and raised in, Idriss spend most of his childhood twisting, blending, squeezing, and slapping clay, what established a very strong connection between them, and after many years and a tremendous amount of trial and error, he has accumulated a lot of experience and skills, and ultimately became one of the pioneers in the industry.